What I made clear
Retention copy has to earn attention more than once. I wrote content that sold the product, taught the benefit, and kept the brand easy to like.
How I made it work
I kept the voice warm, quick, and disciplined. Every message gave pet parents a simple reason to buy, try, bundle, or come back.
What changed
- Clearer email, SMS, social, and promotional copy across recurring touchpoints.
- Simpler product benefits that stayed true to the brand.
- A more cohesive voice for everyday DTC communication.
